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Hike the Pike Branding and Promo Materials

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Hike the Pike was a month-long promotional event that encouraged restaurant goers to try out participating restaurants along Columbia Pike. The promo included a “passport” that customers could get stamped at each participating restaurant, earning discounts along the way, a souvenir pint glass, and a chance to win prizes.

The passports were supported with window clings and sidewalk decals to point people to the participating restaurants. Table top promotions and a Facebook campaign introduced patrons to the program inside the restaurants as well as on the web.

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This piece was created at Winking Fish. All rights to this work are reserved by Winking Fish.

Client:

Columbia Pike Revitalization Organization

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