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Hike the Pike Branding and Promo Materials

Hike the Pike was a month-long promotional event that encouraged restaurant goers to try out participating restaurants along Columbia Pike. The promo included a “passport” that customers could get stamped at each participating restaurant, earning discounts along the way, a souvenir pint glass, and a chance to win prizes.

The passports were supported with window clings and sidewalk decals to point people to the participating restaurants. Table top promotions and a Facebook campaign introduced patrons to the program inside the restaurants as well as on the web.

This piece was created at Winking Fish. All rights to this work are reserved by Winking Fish.

Client:

Columbia Pike Revitalization Organization

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